A publication designed to interrupt the current canon.
alt+f=ƒ is the digital term for the shortcut to alternative form. It alludes to a new publication which aims to shift design to a context free of commercialism. The publication also has an ambition to expand our view of design through communication by means of promoting relationships—as well as generating an emotional attachment via visual portrayals, making contexts visible.
Focusing on individual designers it now becomes possible to maintain a deeper relationship to their designs by means of dialogue, aesthetic expression and personality. Just as I want you to get to know me—Melinda Urbansdotter. Here I am, these are my designs linked to my persona and context.
Forsbergs Metallduk, Damstahl, Kimtech, Kättingmaster, Arctic Paper, AllDuplo, Sophia Moser, Elin Klefbom, Måns Peterson, Tina Hellberg, Kristina Schultz, Johan Lindberg, Matilda Redin, Laris Rasidovic, Joakim Zickert, Sara Sjöbäck and Felicia Granath.