An investigative project that aims to appeal to and include new users of colour cosmetics.
My fascination with makeup grew from my interest in drawing and painting. Just as in these art forms there is, in colour cosmetics, a large number of products, tools and techniques for creating specific effects. For someone new to the world of cosmetics it may seem complex and confusing with the huge range of products that are available today.
In my project I have studied the possibility of opening up to and including a wider group of customers for cosmetics. My project has resulted in a product concept for colour cosmetics in which I have worked with user-friendliness with the aim of increasing the products’ accessibility.
The concept relies on refillable products that are prepared in accordance with the customer’s own natural colours. The products are designed for applying cosmetics with the hands and without the use of tools. My project seeks to encourage playfulness, curiosity and interaction.
+46 (0)70 328 22 09
Addema AB, Claes Sjödahl, Lisanne Rozemeijer, Patrik Rosén, Brainglow AB, Roxy Kritzinger, Griffin Schmidt and Anneth Velander.