For my graduation project I have explored the effect an emotionally driven design process would have on the realisation of my collection, whilst also looking at how I, both personally and as a designer, can develop by trusting in my gut feelings.

How does a collection take shape if the heart gets to decide? My project is rooted in the grief I felt after my grandmother’s passing and the correspondence she had with her German boyfriend Peter in the early ‘60s. I asked myself, amongst other things, what she was like in her youth and if there is something more than the bond of family which connects us.

By poring through family photo-albums and translating these letters I laid the groundwork for a design process based on emotional values, where I allowed my feelings and my fear of forgetting play a central role in my design decisions. The resulting collection is one in which I strengthen familial bonds and where fading, checks & padding are key. We are also taken on a journey through the photo-albums from black and white, to sepia tones and finally colour.

CONTACT
roberterikjonsson@hotmail.com
+46 (0)73 050 78 05
instagram.com/robbiejonsson

THANKS TO
Katarina Östberg, Maja Sjöberg, Dario Samardzic and Josefine Wall Scherer.