"[…] plays for it is like taking part in a team sport and is a perfect way for me and my boyfriend to meet up when I am here and he is in the USA and we can play together."
– Caroline Wallén, gamer

The gaming culture is regarded as a new popular movement in society and is one of the fastest growing phenomena in the entertainment industry. The quotation just cited from a gamer underlines my fascination for the gaming culture, its social aspects and its identity perspective; its duality as well as the link between physical and digital identities. Meeting online through one’s avatar in a virtual game seems both contemporary and part of the future.

My project is motivated by my curiosity about gaming in relation to fashions and the real world. The meeting between a visionary view of social identity in combination with an outmoded understanding of gender stereotypes in the world of gaming are points of departure for my work. In my designing I am looking for a progressive development in which I intend to make an impression in both the real and the virtual worlds.

www.funyard.fashion

CONTACT
marie.isacson@gmail.com
+46 (0)76 168 73 44
instagram.com/marie_isacson

CREDITS
Technical direction: Jonas Johansson
3d artist: Ashley Reed

THANKS TO
Lee Cotter.